In this Crocs commercial, we proudly introduce the captivating "Echo" clogs collection. This dynamic campaign consists of three commercials, each featuring talented individuals from Israel. The ads beautifully capture the shoe's fresh, hipster, and cool essence. The exceptional artists who brought their talents to this project include Peled, Mayor, and J-LAMOTA.
Designed by Aa Library
Designed by Aa Library
Designed by Aa Library
I had the incredible privilege of serving as both a VFX supervisor and VFX artist in the production of this Crocs commercial. As the entrusted expert for visual effects, my responsibility involved meticulously planning the practical shooting of scenes that incorporated visual effects elements. By doing so, I ensured that during the subsequent post-production phase, the envisioned effects conceptualized by director Tom Gan-Or would be seamlessly integrated, creating a remarkably realistic look and feel.
BTS
Closer look from the monitor
How we shot the scenes outside
Creative, Concept & Production by AaLibrary
Directed, Shot, Produced & Edit - Tom Gan-or
Cast - Peled, Guy Kosovsky, Tair Malka
Set Design & Styling - Gaya Kesten
Focus Puller - Ofir Kàrlstadt
Gaffer - Shaked Gorbatt
VFX - Nadav Kagan
Hair & Makeup - Gitla Brushel
Soundtrack - Mayor
Color Grading - Gal Issar
Graphic Design & Identity - AaLibrary
Motion & Additional VFX - Tom Gan-or
Location - Holit Records
Link to the campaign: linktr.ee/crocsecho
Link to Crocs' Instagram post: https://bit.ly/42VQBNY